Solid concepts create sound final products. When interning at Lehigh Mining and Navigation our team worked on new booth concepts for an upcoming event for Olympus. All of these ideas were based off pieces of the camera they produce, especially the lens. Semi circles and circular tunnels create an intriguing space where Olympus can showcase their product simply and effectively.
If you’ve ever had a pair of Doc Martens, they make you feel like you can take on the world. These ads represent the wild side of every Doc owner and monsters hidden deep within their mind. The monsters do not overpower their owner, but are tamed walking side by side. Docs encourage the consumers to face their demons head on with a little help from a spunky pair of morale boosting boots.
National Parks Service
If you were independently wealthy and your family and friends had everything they needed, what would you do with your money? My answer would be to volunteer and contribute all that I could to National Parks and Wildlife Refuges. These nonprofit ads were designed to show that we hold the fate of the parks and animals in our hands. Color was a key component to show the feeling of unity and calmness which we should help sustain in these parks.
Seasonal Tarot Cards
Every tarot card has a story behind the picture with a specific meaning. These cards delve deep into the human psyche, depicting emotions with strong line weights, subtle line work, and vibrant colors. I began with precise penmanship paired with watercolors, scanned it in and overlapped the layers in photoshop.
When in the great outdoors, a reliable tent to retreat back to is a safe haven among the wilderness. Coleman tents are made to protect against whatever mother nature can throw at you. This series of print ads show what happens outside and how it can be easily avoided, as long as you can come back to your safe place in a Coleman tent.
Behind the scenes of tourist attractions is where excitement and truths lie. Delve into the secret world of Crystal Caves and read about and a real tour told from the mouth of Ricky in a visual essay poster. Using a conte crayon created an organic and earthy feel for the illustrations with touches of shadow and light. Careful, don’t look too close or else the mystery will be shattered.
To Death With A Smile
The Mumedi To Death with a Smile poster contest features artists from around the world and their interpretation of death. Worn by doctors in times of the Bubonic Plague, these masks are associated with a life on the brink of death. The peacock feathers are made out of individually cut paper. Together they represent the pride of vanity and how quickly it can end, hence the line “Pride Cometh Before the Fall”.
Americans tend to not have enough fish in their diet, let alone the beneficial oils that come with ingesting these slippery creatures. The goal of this campaign was to have viewers realize the benefits of fish oil and how Nature Made fish oil capsules are the right way to approach their deficiency. Scanning in an actual chunk of salmon meat ensured an ultra realistic visual. Creating clipping masks with the salmon texture, in the shape of the brain, eyes, and heart, brought the concept together. I supported the visuals with hand type that looks like fishing wire.
There are many problems the world currently faces. My collaborator and I decided to tackle the environmentally destructive habit of discarding perfectly operational smartphones, along with the hazardous terrain indigenous children have to cross to receive a proper education. Our goal is to take these traded in phones and put them in the hands of children and school teachers to create a remote educational experience. The children are in safe environments not risking their lives. They are given more time in the day to learn and additionally cut back on waste produced from our phones. Everyone wins.
To create this series of icons I illustrated an object performing an action that are not normally paired together. Through many series of experimentation with line weight and thickness, I ended up with these Australian critter cuckoo clocks. The illustrations began with a hand drawing and were scanned into the computer for digital editing. I applied these graphics to the face of a clock, having the arms of the animals swing around pointing to the time.
Stereotypes lay everywhere, even in the stars. Each zodiac sign has strong characteristics holding them apart from one another. I aimed to capture the essence of each star sign with an illustration in a humorous manner every viewer can connect with (even if they do not agree).
This 360˚ ad campaign was created to make the healthy communication and love flow steadily in any relationship, be it one month of dating or 50 years of marriage. After finding a flyer, the interested viewer would follow a URL to a micro site and sign up to be counseled by a relationship therapist. If goals were met, the prizes would slowly increase in value until finally, an all-expense paid cruise for the couple. I used a slab serif font and charming illustrations to put a lighthearted feel to this serious topic so viewers would be more willing to participate.